Marketing plan stage2 Assignment Example | Topics and Well Written Essays - 2500 words

Marketing plan stage2 - Assignment Example The company should introduce new products in the market and modify existing less popular items according to taste and preference patterns of contemporary consumers. The success of the current marketing plan should be reviewed and determined with the help of several assessment means such as, market share analysis, target customers sales, budgeting and customers’ feedback (Stryker, 1998). The research paper elaborates on an appropriate marketing plan for Pepsi Company. The company operates in a highly competitive industry. With the help of a marketing plan, the company can improve brand position within the industry. However, marketing strategies of the company cannot be formulated without a precise analysis about financial status of PepsiCo (Kotler, 2008). The following financial analysis is based on data collected from financial review of the company in stage one marketing plan. From the trend line above, it can be claimed that scale of business operations of PepsiCo had significantly fallen after the financial crisis (Kotler, 2008). Even so, company’s business has achieved high growth rates 2011 onwards. PepsiCo operates within the beverage industry. Over time, the global beverage industry has adapted to several changes, due to shifts in taste and preference patterns of consumers. The extent of market rivalry experienced by firms within this industry is high, where the biggest rival of PepsiCo is Coca-Cola. Both these firms adopt competitive pricing strategies in business. The products of these firms are sold at reasonable prices so as to capture a wide range of potential customers from different income strata. Hence, it can be claimed that firms within the beverage industry faces monopolistic competitive pressure as they sell qualitatively differentiated products (Kotler, 2008). As in a typical monopolistic industry, each firm functions as a profit

History of steroid abuse in sports Research Paper

History of steroid abuse in sports - Research Paper Example es that are observed in boys during puberty were initially unexplained resulting in vigorous research by scientists to find out the major cause behind the changes. Testosterone was discovered to be the cause; consequently it was closely studied, isolated, and developed. The 1930s saw the laboratory manufacturing of AAS. Initially they were used to raise the aggression of Nazi soldiers and to enhance performance of elite athletes (Rogak 24). In major sporting events, the use of steroids was observed in the 1954 world weightlifting championships. Although the soviets had been dominant in the 1952 Olympic debut in weightlifting, their dominance was much more in 1954. They dominated in all categories scooping all the medals, something that got the attention of the American team doctor. He approached his soviet counterpart, who revealed to him that his team had been receiving testosterone injections, which marked the first documented use of anabolic steroids. However, unconfirmed reports indicate that the Germany Olympic team in 1936 had used testosterone to enhance their performance in the Berlin Olympics. Steroid use gained momentum with the German authorities administering steroids to the Olympic team of the 1960s so that the nation’s pride would receive major boost by winning more medals (Taylor 45). In the US sports, steroids were not common and in fact, in the whole world, steroids were not used to enhance performance in many sports. They were used only in the Olympics. However, the use of steroids in the Olympic made the International Olympic Council to ban their use. This ban was out of ethical and moral concerns rather than health or safety concerns. After their ban, the first athlete caught using the banned substance was an American swimmer in 1972. Prior to this, Arnold Schwarzenegger had won Mr. Olympia title reportedly aided by steroids. In the subsequent years, there emerged a kind of Cat and Mouse game between athletes and the International Olympic