List of Famous Architects with April Birthdays

The Souls Of Black Folk, By B Dubois Pioneers Two Concepts...

In The Souls of Black Folk, W.E.B DuBois pioneers two concepts that describe the Black experience in America— the notions of â€Å"the veil† and â€Å"double-consciousness.† The meaning and implication of these words not only describe the plight of being Black and American then, it also refers to what it means to still be Black and American today – the remnants of the past live on. DuBois explains the veil concept in reference to three things: the literal darker skin of Blacks, which is the physical demarcation of the difference from whiteness, white people’s lack of clarity in order to see Blacks as â€Å"true† Americans, and lastly Blacks’ lack of clarity to see themselves outside of what white America prescribes for them. The idea of double consciousness refers to the two-ness, caused by our nations flawed and polarized system, felt by many Blacks. I argue that although DuBois was the first to coin these two terms, it is clear thro ugh analyzing Uncle Tom’s Cabin and 12 Years a Slave that these two significant concepts gave a name to what African-Americans had been feeling for years but previously could not define. Slavery established the black body at the bottom of the American social order, and DuBois’ mission was to humanize black people in the eyes of white people – to clarify that these are people, these are human beings, and these are families. In his first essay, he mentions a singular question that most white people want to ask black men. This question is always: how does itShow MoreRelatedRace Film : The Great And Only Essay10250 Words   |  41 PagesGreat and Only: The Life of America s First Black Filmmaker From the very beginning of the early stages in American cinema, African Americans had a presence on the silver screen. The twentieth century created a new era of cinema that consisted of films produced for and targeted to an all-Black audience. â€Å"Race films† which existed in the United States for over thirty years (1913-1948), were films produced by African Americans that focused on Black themes and highlighted the talents of AfricanRead MoreLangston Hughes Research Paper25309 Words   |  102 PagesMexico to avoid segregation and racial injustice in the United States. As the manager of an electric company and owner of a ranch and mines, Jim expressed contempt for black Americans who continued to submit to segregation and live in poverty. Langston Hughes, 1933 (Library of Congress) Langston was not ashamed of being a black American. He had already written poems celebrating his heritage. He felt connected to the oppressed brown people of the world and hated his father for mistreating hisRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesMeyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman:

Digital Marketing and Communication-Free-Samples for Students

Question: Formulate a Digital Marketing Strategy for an existing Organisation. Answer: Introduction Current business mission, strategy and operations The major aim of Ad Astra Institute is to offer expert knowledge and hand-on experience to the students for prospering their career in culinary arts and hospitality (Adastra.edu.au 2017). The concerned organization also offer world class facility, student support facility, expert teaching staffs, pathway to learning higher and farm experienced along with the homestay accommodations (Adastra.edu.au 2017). The prime reason behind this strategy is to improve the market value of the students so that they can find a suitable employment in hospitality sector. Moreover, the aim behind providing student support facility is to offer comfort especially to the international student and they endow the students with this facility through homestay accommodation through the Australian Homestay Network (AHN) (Adastra.edu.au 2017). Company operates, industry trends, major competitors, client strengths and weaknesses in relation to major competitors Ad Astra Institute operates their education services through two campuses- Melbourne City Campus and South Melbourne Campus (Adastra.edu.au 2017). In Melbourne City Campus, the classes are conducted and the location is convenient for all the students. It is near the iconic Southern Cross Train Station, a tram stop and is close to restaurants, sporting activities, shops, accommodations and Melbourne Park. On the other hand, the South Melbourne Campus offers Commercial Training Kitchen to the Commercial Cookery students of Melbourne City Campus (Adastra.edu.au 2017). Bosomworth (2015) stated that the term industry trend refers to employment, consumer behavior, technological advancements along with the competitors and new product development. In context of employment, the industry trends thus described as recruitment of expert staffs, who are experts in their fields and helps the students to attain industry certified education so that he students can place themselves in hospitality sect ors. Moreover, following the trends of globalization, Ad Astra Institute develops partnership with the UCSI University in order to offer Malaysian student to learn hospitality knowledge in Australia (Adastra.edu.au 2017). The partnership is also extended with the development of partnership with Sunbird School in Chengdu, China (Adastra.edu.au 2017). In this way, the brand reputation and awareness is enhanced in other nations. The industry trend of Ad Astra Institute also provide language learning skills for making international students competent in communicating with Australian or any customers. The trends can also be witnessed through their services like- accommodations, holiday programs, career development programs and health covers for internal students (Adastra.edu.au 2017). The major competitors of Ad Astra Institute are William Angliss Institute, Academia International and the Hotel School Melbourne. The strength of Ad Astra Institute compared to these universities is that ad Astra has positive reputation in the external community, proactive Partnerships with other universities especially in other nations, conducting accredited programs and offering of learning skills development to enhance learning and effective student and campus services. However, the weakness compared to these competitors is poor maintenance of digital presence and providing match between research expectation support. Macro environmental threats and opportunities and current digital presence Macro environmental threats Some of the threats that Ad Astra Institute can face is the state budget crisis for incorporating more advancement in the university services. Moreover, not all parents consider employment in hospitality industry as a good profession; thus, negative public perception is a threat for the university. Development of another hospitality industry with more diverse functionalities and offering of facilities is a great threat for Ad Astra Institute. Macro environmental opportunities The concerned university have opportunity is developing more partnerships in support of university initiatives, Diversity of region in terms of students and industry, formulating match between the curricular and societal interests, creating external community and university relationship through interest in expansion of cultural activities so that internal students can communicate with local students and customers, expansion in terms of academic program expansion and growth in terms of university services. Moreover, Ad Astra Institute have the opportunity of Stockton by developing University Park, bring enhancement in university connections and incorporating large student pool. Current digital presence Chaffey and Bosomworth (2012) stated that the occurrence of the business in online is known as digital presence. In modern era, social media networking sites is a part of digital presence. Ad Astra Institute has their digital presence through their online website, Facebook, YouTube account and LinkedIn (See Appendix, Figure 1, 2 and 3). It can be seen that the performance of their digital presence is not significant as total number of members in Facebook are not high, there are zero subscribers in their YouTube Channel and also there is no recent activity related videos uploaded in the channel. Lastly, in their LinkedIn profile, not much response is there. All these aspects illustrate that there digital presence need to follow an effective strategy so that more people get aware of their brand. Marketing strategy of current service offering and target markets The target market in this cases are the high school students in hospitality schools and those, who intends to pursue their higher study or desire to be a professional in hospitality sector. The current marketing strategy is to formulate partnership with other university of different nations so that their students after completing their high school can pursue their higher education is hospitality in Australia. Customer segments and value propositions and service positioning strategies The customer segmentation followed by Ad Astra Institute is educated families with high income so that they can afford the fees of the university and the activities that are provided for career development. The segmentation is also based on location (Chaffey and Ellis-Chadwick 2012). In this aspect, the concerned organization offers their services in Melbourne City and South Melbourne. Considering the psychographic strategy, people with high standard living are only targeted by this university. The value proposition of the Ad Astra Institute is Ad Astra Institute aims to provide students with expert knowledge and hands on experience to develop their careers in hospitality and the culinary arts. Lastly, it can be said that the positioning of the market is only in Melbourne and even students of other nations, have to come to Australia is they intends to study in this university. Integrated (traditional + digital) Marketing Strategy Identification of the primary marketing challenge Thus, it can be said that, the prime challenge is that people are not aware of the services and the educational course that Ad Astra Institute is providing. They do not have their branches in other nations and students have to accommodate in their campus if they intends to study in their university. Most importantly, their digital channels are not properly maintained especially their Facebook fan page and YouTube channel. Ad Astra Institute thus has to enhance their partnership in other nations and offer their services as a joint venture so that students can experience their services in their respective nation. Secondly, for overcoming the adversity of brand awareness, effective promotional activities should be incorporated. Thirdly, effective plan should also be formulated so that the digital presence of the concerned university can be enhanced. Recommendation for enhancing university partnerships Ad Astra Institute can initiate university partnership programs so that collaboration with Hospitality University and high schools can be established. The concerned university can also select some extra-ordinary student and offer them scholarships to study in Australia. Partnership can also be formed with the business partners so that the local and especially the international students can get the campus services and other accommodation services efficiently. Recommendation for enhancing promotional activities Advertisement can be done through traditional methods like advertisement in newspaper, digital hoardings and magazines attract students and their family members. Moreover, the concerned organization can also adopt the strategy of advertising campaigns, demonstrations from successfully placed students and free sample campaigns, seminars on related topics along with direct mail campaigns. However, in order to meet the recent trends, the concerned university can adopt the strategy of digital promotional activity through online sites especially social media marketing through Facebook page, YouTube channel, Twitter account and others. Recommendation for enhancing digital presence The design of the website should be enhanced so that people will find every small detail in the website. Thus, it is recommended to develop a simple yet effective design, mobile-friendly digital presence, incorporation of quality images and information related to those images and most importantly presence of statistics. Moreover, for their social media page, one recommendation is to stay active every time in the social sites. Based on the posts in the sites, consumer survey should also be conducted so that the exact user demand can be observed and relevant changes can be made on the services offered to the students. Justification for changing the marketing strategy All the recommendations are justified as it will enhance the brand awareness among the community. In addition to that, these strategies will also enhance their promotional activities and university collaborations and more people will desire to get admission in Ad Astra Institute. These strategies will also redefine the target segmentation that is the concerned organization can also serve their services outside Melbourne, Australia. Scholarships and other campaign also attracts student with extraordinary merit irrespective of their family income and culture to learn and study at their university. The digital advertisements and channel also allow the students and their family to get aware of all the detail and contact the university directly through the details. This transparency also enhances their brand awareness. Digital Marketing Plan Social media marketing Goal Strategy Tactics Goal 1 Audit the current social presence -Assess the different social networking sites and online websites -Optimize the networks like cover images, profile pictures, contents of the programs and details future activities -Assess the effective network that brings most value -Compare the competitors online presence and closely target their upcoming strategies Goal 2 Document ideal customer -Identification of the target markets and their most preferred digital media applications -Customers can be segmented based on the age, location, job tiles and income and language preferences. -Developing same social media sites with other languages of nations, where the university intends to expand their branch. -If Facebook is the most preferred application, regular updates of the content, future courses and the ongoing scholarship programs should be present Goal 3 Formulate social media mission statement The mission statement should be close to the consumers demands and fulfill their queries Goal 4 Identification of the key success metrics The effectiveness of the social media should be maintained through some metric like- conversion rates, time spent on website, total shares and comments of the consumers on their existing and future activities. Goal 5 Creation of engaging content -Upload recent images and videos of the university campus, and the new class offered -Tutorial videos related to the hospitality subjects by effective staffs can also be uploaded on the media sites -Formulation of blogs related to the newly incorporated courses and activity in their websites -The online website can also include interview with successful students and academic professionals and other hospitality icons so that faith on the university can be attained. -Ebooks can also be published at a regular interval of time containing recent newsfeeds Goal 6 Analyzing and optimizing the contents -Reduce redundant data and more informative data through which more knowledge regarding the college campus, career opportunity can be obtained -Evaluate the preferred post by the consumers and introduce such courses and offers so that more people can comment in the social media pages. Table 1: Strategies to improve the social media marketing (Source; Created by Author) Strategies to increase consumers likes in Facebook business page Complete the home page of the Facebook Business Page profile: In this aspect, it can be said that the Ad Astra Institute should complete the details of their institute in Facebook. The details given in the institutes website and Facebook should be similar and presence of different details should be avoided. Moreover, a catchy description should be used and the business page should be categorized properly. Tiago and Verssimo (2014) suggested that through this method not only the potential followers can get the accurate information but it also prove the organized business strategy of the respective organization. Requests business partners join the business page: The Ad Astra Institute initiates many business partnerships and the consumers should also witness the collaboration through the Facebook business page. This strategy will ensure the authenticity of the details that is available in the fan page. Incorporation of the social plug-in in the business website: It is the general tendency of a person to search for a business website. However, it is liability of the organization to present the social plug-in of the organization in the websites. This will allow the website visitors to witness the activities that the organization is taking for the betterment of the student. Identify the interest trend of the visitors: Facebook has introduced a new metric tool called as Graph Search that allows an organization to easily find the interest of the target consumers. Ad Astra Institute can utilize the tool for posting relevant posts, videos and images according to the most demanding trends like- facilities available for international students, initiatives for opening their university in other nation with same effectiveness. This will enhance the followers in Facebook Fanpage which will encourage more students to take admission in their university. Enhance the subscribers in YouTube Business Cannel Formulate a plan for the video prior uploading: Ferrell and Hartline (2012) stated that there are thousands of channels based on same topic, but users only view such video that offer concise content in simple language. Ad Astra Institute should also prepare simple script for their videos regarding their classroom services, class courses, details of the staffs and facilities that they will receive. The video should not be long and use of pictorial representation should be more emphasized. Increase the frequency of video uploads: Ryan (2016) suggested that one way to keep engaging the customers is to regular updates regarding the business activity and future approaches. Channel that do not keep up with the subscribers demands become a less preferred channel. Thus, the concerned university should upload more videos like twice in a day or 5 times a week. This release of videos in a timely, recurring, and structured fashion pushes the number of subscribes significantly. Optimizing the title- The title of the content should contain keywords that users searches on Google for details. Ad Astra Institute can obtain this by using Google Adwords so that they can search for the keywords that users put while searching for university related information. The title of the content should be engaging and descriptive. Utilizing the Call to Action annotations: These are the popups that ask users to subscribe for the channel in order to get regular updates. All the engaging videos uploaded in the channel should contain these annotations so that on liking a video they can subscribe to the YouTube Channel. Establish interaction with the loyal fan base: Managing authorities are liable to noticed that all the users comments should be responded without any delay. Berthon et al. (2012) highlighted that quick response triggers the positive sense regarding the organization and their management. Mobile marketing The Ad Astra Institute should develop a mobile application for the students with more accessed details so that they can get more facility from the university and can suggest their friends to download the mobile application. The digital marketing plan for enhancing the popularity of a mobile application is illustrated below: Goal Strategy Tactics Goal 1 Focus on keywords that users mostly searches -The mobile application should all the details that are present in the official websites along with additional facilities of class course and classroom tutorials but logging-in to the application. -Each account should be customized and contain details related to the course mentors, assignment details and library access from the mobile application. Goal 2 Identification of the resources that the application requires -The content should be equipped with the relevant resources like classroom documents, presentation slides and sometimes videos related to course so that if students remain absent due to some reason, they can check the classroom updates from the mobile applications -The organization should keep proper budget for the development of the application so that the uploaded videos can be compatible to upload online and can be easily downloaded from mobile also. Goal 3 Categories the available facilities in the application -Everything should be catagorised in the application that is about us, classroom details, classroom timetables and mentors, Todays class, Classroom tutorials, study materials, Course assignment and Library Access. Each categories should be sub-categorized with additional options so that customization can be incorporated and student can find exactly those materials that they are searching for. Goal 4 Collaboration of app marketing team with a mobile marketing expert - The university can incorporate a IT team to handle their digital marketing and promotions -Otherwise hiring a third party mobile marketing expert for taking suggestion regarding the recent technological updates and mobile challenges. This strategy will allow the organization to overcome challenges regarding their mobile application. Goal 5 Provide regular updates with more facilities and user friendliness -The university should provide regular updates in the application in terms of additional access to facilities or class performance tracker so that the experience through the application can be enhanced rather than the look of the applications -Updates options should be provided regularly so that students can witness the effort the university take for enhancing their experience Table 2: Strategies to improve the mobile marketing (Source; Created by Author) Measuring the effectives of the digital marketing plan Likes Shares: After the implementation of the strategy, measuring the number of like and shares of the posts, videos and images by a student or visitors allow the organization to identify the increased effectiveness of their social networking sites. Image 1: Like metric of Facebook Business page (Source: ) Audience Growth/Rate of Followers: The organization has to keep an eye on the number of followers so that they can pay attention to the rate of their observers. This analytics allow the organization to identify the potential visitors and also dissatisfied observers. This analytics also allow the organization to look for the post and recent updates share by their dissatisfied observers and take effective steps to overcome the adversity. Image 2: Metric for Audience Growth/Rate of Followers Audience Demographics: This is a feature present in Facebook and Twitter so that the details of number of followers or subscribers in the respective social media sites can be measured like- age, gender, geographic location and preference of course. Image 3: Facebook Audience Demographics Analytics tool Conclusion It is concluded that, Ad Astra Institute is taken for consideration that operates their hospitality education services from two campuses in Melbourne that is Melbourne City Campus and South Melbourne Campus. The challenge that the university face is low maintenance and poor representation of their digital marketing presence. They have their Facebook fanpage and YouTube channel but they do not have much followers and subscribers in both of their digital media presence. It is also found from the discussion that they should provide a social link of their social media in their business websites so that people do not have to search for their social presence separately. In addition to that, it is suggested in the discussion that the concerned organization should regularly posted their recent videos, posts and images in their sites and business websites so that people can get aware through their activities. Moreover, for their students they should also develop a mobile application through w hich they can access their university account and get the facilities like classroom tutorials, study materials and assessments details. Recommendations It is recommended to Ad Astra Institute to create other parallel social media sites like Instagram and Twitter that younger generation use to share their experience. In this way, the concerned university also assesses the most effective social media through which they can promote their brand. It is also recommended for them to take video of curricular activities of the students and posted it on their university social media sites. Moreover, the social media pages of their university and business partners also be incorporated so that the authenticity if their data can be evaluated by the visitors. Moreover, suggestion from internet experts and programmers will also be beneficial for the university as they know the recent technological updates that can enhance their digital marketing presence. Reference list Adastra.edu.au., 2017. Ad Astra Institute. [online] Available at: https://adastra.edu.au/. [Accessed 01 Oct. 2017]. Baker, M.J., 2014. Marketing strategy and management. Palgrave Macmillan. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business horizons, 55(3), pp.261-271. Bharadwaj, A., El Sawy, O.A., Pavlou, P.A. and Venkatraman, N.V., 2013. Digital business strategy: toward a next generation of insights. Bosomworth, D., 2015. Mobile marketing statistics 2015. Leeds: Smart Insights (Marketing Intelligence) Ltd. Business.qld.gov.au., 2017. Business Queensland- Choose your promotional activities. [online] Available at: https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/marketing-basics/promotional-activities. [Accessed 01 Oct. 2017]. Carlson, A. and Lee, C.C., 2015. Followership and social media marketing. Academy of Marketing Studies Journal, 19(1), p.80. Chaffey, D. and Bosomworth, D., 2012. Digital marketing strategy. Implementation and Practice. Chaffey, D. and Ellis-Chadwick, F., 2012. Digital marketing. Pearson Higher Ed. Chaffey, D., Smith, P.R. and Smith, P.R., 2013. eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Facebook.com., 2017. Facebook.com- Ad Astra Institute. [online] Available at: https://www.facebook.com/adastrainstitute/. [Accessed 01 Oct. 2017]. Ferrell, O.C. and Hartline, M., 2012. Marketing strategy, text and cases. Nelson Education. https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/marketing-basics/promotional-activities Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), pp.1480-1486. LikenIn.com., 2017. LikenIn- Ad Astra Institute. [online] Available at: https://in.linkedin.com/company/ad-astra-institute-australia. [Accessed 01 Oct. 2017]. Miller, M., 2012. B2B digital marketing: Using the web to market directly to businesses. Que Publishing. Pikas, B. and Sorrentino, G., 2014. The effectiveness of online advertising: consumer's perceptions of ads on Facebook, Twitter and YouTube. The Journal of Applied Business and Economics, 16(4), p.70. Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries. International Journal of Information Management, 34(2), pp.65-73. Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Sabate, F., Berbegal-Mirabent, J., Caabate, A. and Lebherz, P.R., 2014. Factors influencing popularity of branded content in Facebook fan pages. European Management Journal, 32(6), pp.1001-1011. Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing. Life Science Journal, 9(4), pp.4444-4451. Smith, A.N., Fischer, E. and Yongjian, C., 2012. How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?. Journal of Interactive Marketing, 26(2), pp.102-113. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?. Business Horizons, 57(6), pp.703-708. Youtube.com., 2017. Youtube.com- Ad Astra Institute. [online] Available at: https://www.youtube.com/channel/UCFWanCTH-5fl3bAT0Z-2PFA/featured. [Accessed 01 Oct. 2017]

Trains Running (August Wilson) Essays (595 words) -

Trains Running (August Wilson) Trains Running (August Wilson) P.565 Memphis The owner of the diner is waiting for his chance to go back south, and he knows that they got two trains running every day. Wolf A numbers runner who sometimes uses the diner as his office. Risa The diner's waitress and cook. Holloway A regular who speaks out against the constant oppression of African Americans. Sterling Just released from jail, he needs to find a way to make a living. Hambone A man who stands up for what he believes he deserves. West The only wealthy man on stage owns the funeral home across the street. Two Trains Running, set in 1969, is August Wilson's most contemporary play to date. Like most of his plays, it unfolds in a single location--a diner in Pittsburgh. Memphis, the diner's owner, is struggling to get a fair price from the city which is buying up the entire eighborhood for purposes of urban renewal. Memphis' observation that the neighborhood has been emptied of its commercial and human activities gives an ironic and grim spin to urban renewal in particular and the progress of African Americans general. The play asks the question: In the midst of unemployment, death, and a white power structure allowing few alternative, where do you look for salvation. Do you turn to Christianity, as embodies in the wealthy but deceased Prophet Samuel, or do you return to an older African spirituality embodied by the impossibly aged Aunt Ester? Perhaps salvation lays with Malcolm X and the black power movement, or with Wolf and the numbers game of a white Mafia. A host of tragic figures inhabit the diner. Memphis' struggle with the city is essential to his fate of returning south to get back the land cruel taken from his by white men. Sterling--just out of prison--is stymied in his attempts to, by any means possible, support himself. Risa, the waitress, has scarred her legs in an attempt to escape the prison of physical beauty. Finally, perhaps a symbol of them all, is Hambone. Tens years ago he painted the grocer's fence, but was paid a chicken when he felt he had earned a ham. Every day for ten years he has confronted the grocer, requesting and demanding his ham, until by now the only phrases he utters are I want my ham. and He gonna give me my ham. August Wilson's 1992 play Two Trains Running is, in effect, a kinder, gentler version of Spike Lee's film Do the Right Thing. Both address racial tension between blacks and whites in the inner city and the violence that can accompany it, but in the play, these social ills are heard and not seen. The cast of TheatreWorks' current production creates a well-realized, if insular, environment that allows the audience to connect the characters. Wilson has created a compelling story line for each individual, and the fact that most of the stories have happy endings doesn't seem contrived. On the contrary, their successes are representative of African Americans who broke through the color line during the civil rights movement. Even a character like , the diner owner who treats his lone waitress, Risa , as a personal servant, redeems himself through his fight to get the city to pay him what he wants for his building, which is due to be demolished. Memphis plans to use the money to return to Mississippi and confront the white man who ran him off his land decades ago. Memphis' story is at once heartrending and uplifting, as is Abdul-Rashid's reading of it. Philosophy

City Essay Example

City Essay City | 108. 65 km2 ( sq mi)| Elevation| 47 m ( ft)| Population (2011)| | City| 4,78,838| Density| 4370km/2(/sq mi)| Metro| 4,98,984| Language| | Offical| Tamil| Time Zone| IST (UTC+5:30)| PIN| 627xxx| Telephone Code| 91 (0)462| Vehicle Registration| TN-72| Website| [tirunelvelicorp. tn. gov. in]| Origin of the District: On acquisition from the Nawab of Arcot in 1801, the Britishnamed it as Tinnevelly district though their headquarters was first located in Palayamkottai the adjacent town, where they had their military headquarters during their operations against the Palayakars. Two reasons may be attributed for naming it after Tirunelveli. One is because, it was and is the chief town of the district and the other is that it was already called Tirunelveli Seemai under the Nayaks and Nawabs. Both Tirunelveli and Palayamkottai grew as the twin towns of the district. Geographical Location: The Tirunelveli District is located in the world map, between 8o8? and 9o23? latitude and 77o09? and 77o54? longitude. The total geographical area of the district is 6,823 sq. km. The district is surrounded by the State of Kerala, Gulf of Mannar and the districts of Virudhunagar, Thoothukudi and Kanyakumari. We will write a custom essay sample on City specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on City specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on City specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Administrative Setup of Tirunelveli District: The district administration is headed by the District Collector with his office at the district collectorate. The responsibilities of the District Collector include maintenance of law amp; order, coordinating various development and welfare activities in the district, etc. The Collector is assisted by the District Revenue Officer in matters of land revenue, land matters, public distribution system, etc. and by the Project Officer, District Rural Development Agency for various development schemes. Other officers who assist the Collector in his work are Personal Assistant (General), Personal Assistant (Development), Additional Personal Assistant (Land), Personal Assistant (Agriculture), Personal Assistant (Survey and Land Records), Personal Assistant (Noon Meal Programme), Personal Assistant (Small Savings), Special Deputy Collector (PGRC), Personal Assistant (Accounts), Assistant Director (Panchayats), Assistant Director (Audit), Assistant Director (Mines), Special Deputy Collector (Stamps), Assistant Director (Town Panchayats), District Adi-Dravidar and Tribal Welfare Officer, District Backward class welfare Officer, Public Relations Officer, District Supply Officer, Assistant Commissioner (Excise) and Inspection Cell Officer.. Details of other administrative setup in Tirunelveli District are as follows: No. of Firkas| 60| No. of Villages| 559| No. of Village Panchayats| 425| No. of Town Panchayats| 38| No. of Municipalities| 7| No. of Municipal corporation| 1| Revenue Divisi ons At the divisional level, the Sub Collectors / Revenue Divisional Officers assist the Collector in running the administration. In Tirunelveli District, 3 Revenue Divisions are there. 1. Tirunelveli 2. Cheranmahadevi 3. Tenkasi Taluks: Tahsildars are the officers in-chargeat taluk level. In Tirunelveli, there are 11 taluks, which are as follows: 1. Tirunelveli 2. Palayamkottai 3. Sankarankovil 4. Ambasamudram 5. Nanguneri 6. Radhapuram 7. Tenkasi 8. Shenkottai 9. Alangulam 10. Veerakeralampudur 11. Sivagiri. Panchayat Unions (Blocks): Panchayat Union Commissioners at block level are the Officers in-charge for implementing all the developmental activities recommended by the Government at the Block level. There are 19 Panchayat Unions (Blocks) in this district. 1. Palayamkottai 2. Manur 3. Melaneelithanallur 4. Sankarankovil 5. Kuruvikulam 6. Cheranmahadevi 7. Ambasamudram 8. Pappakudi 9. Kadayam 10. Kalakadu 11. Nanguneri 12. Vallioor 13. Radhapuram 14. Alangulam 15. Keelapavoor 16. Tenkasi 17. Shencottai 18. Kadayanallur 19. Vasudevanallur Taluk Administration: Tahsildars are in charge of Revenue administration at taluk level. He is assisted by Head Quarters Deputy Tahsildar, Taluk Supply Officer and Zonal Deputy Tahsildars. Each taluk is divided into a number of firkas which comprises a number of Revenue villages. Revenue Inspector at firka level and Village Administrative Officer at Village level assist the Tahsildar. List of Firkas / Villages in each Taluk is as follows S. No. | Name of Taluk| No. of Firkas| No. f Revenue Villages| 1| Tirunelveli| 6| 81| 2| Palayamcottai| 4| 58| 3| Sankarankoil| 9| 87| 4| Ambasamudram| 8| 90| 5| Nanguneri| 6| 70| 6| Radhapuram| 7| 41| 7| Tenkasi| 4| 36| 8| Shencottai| 3| 18| 9| Sivagiri| 4| 25| 10| Alangulam| 5| 30| 11| Veerakeralampudur| 4| 23| | Total| 60| 559| Tirunelveli District Population 2011: In 2011, Tirunel veli had population of 3,072,880 of which male and female were 1,518,595 and 1,554,285 respectively. In 2001 census, Tirunelveli had a population of 2,723,988 of which males were 1,333,939 and remaining 1,390,049 were females. Tirunelveli Literacy Rate 2011: Average literacy rate of Tirunelveli in 2011 were 82. 92 compared to 76. 09 of 2001. If things are looked out at gender wise, male and female literacy were 89. 66 and 76. 38 respectively. Economic profile: Tirunelveli has been an agricultural area throughout its history. The district is a major producer of rice, coconuts, bananas, spices and forest-based products. Since it is a coastal district, Tirunelveli is also involved in fishery development and production. For the period2005–2006 the total inland fish catch was 1,874 tonnes, and the total marine fish catch was 7,014 tonnes. Thedistrict is also rich in minerals, with a total of 407 mines and quarries. Limestone, granite and garnet sand are some of the minerals mined or produced in the district. Major industries include textile, food and forestry products. A Special Economic Zone (SEZ) was introduced at Nanguneri in 2001. A pharma park and windmill spare-parts and television-manufacturing factories have been planned in this SEZ. The Tamil Nadu Industrial Development Corporation (TIDCO) has planned a Rs 700-crore high-tech industrial park in Nanguneri in association with INFAC Group and Axes Technologies Inc of the US. The state government is planning light manufacturing, design and assembly facilities, moderninfrastructure facilities and amenities in this SEZ to attract a workforce from around the world. HISTORY OF AAVIN 3. 1 Introduction The dairy development was established in 1958 in Tamilnadu. The administrative and statuary controls over all the milk cooperatives in the state were transferred to the dairy development department on 1. 8. 1965. The commissioner for milk production and dairy development was made as the functional register under the tamilnadu cooperative societies act. With the adoption of â€Å"anand pattern† in the state of tamilnadu. Tamilnadu Co-operative Milk Producers’ Federation limited was registered in the state of 1st February 1981. The commercial activities of the department such as milk procurement, chilling, processing, packing and sale of milk to the consumer etc. hitherto dealt with by the tamilnadu dairy development cooperation limited, were transferred to the newly registered Tamilnadu Co-operative Milk Producers’ Federation Limited, popularly known as â€Å"Aavin†. Tamilnadu Co-operative Milk Producers’ Federation Limited was constituted on 1st Feb ruary 1981. Federation is procuring, processing and marketing of milk and milk products federation has implemented the dairy development activities under operation flood programmed with a financial and technical assistance of national dairy development board. Chennai metro is having four dairies. Milk procurement, processing and distribution are being attended by the district unions in the respective areas. In the wake of liberalization policy, private dairies have also entered into the field of the honorable Chief Minister of tamilnadu high priority has been given for improving the performance of milk co-operatives by adoptinvg a symmetric approachin and proper sytratergy in milk co-operatives. Significant achievement has been made by milk producers’ cooperative societies, unions and federation in the state of tamilnadu. The cattle population in India is approximately 15% of total cattle population in the world. India stood no. 1 position in milk production. tamilnadu is one of the leading state in milk production. The milk production in tamilnadu per day is 145. 88 lakh liters. 3. Objectives of the Dairy Development Department 1. Assure a remunerative price for the milk produced by the member of the milk producers’ co-operative societies through a stable, steady and well organized market support. 2. Distribution of quality milk products to the consumers at reasonable pri ce. Keeping these objectives in mind, a number of activities are undertaken by the dairy development department. Provision of free veterinary health cover to all animals owned by the members of milk cooperatives, implementation of artificial insemination program, supply of balanced cattle feed and inculcation of farmers with modern animal husbandry methods and practices. All activities, which are essential for the up gradation of the mitch animals and improving their productivity in the long run, have been undertaken. Provision of necessary infrastructure facilities for marketing milk products and supply of quality milk to the consumer has been made by way of establishing new chilling centers, pasteurization plants and adoption of modern of modern processing system. 3. 3 Center of aavin in Tamilnadu Tirunelveli is the main branch of milk production and preparing dairy products. 3. 4 Four small branches: Under tirunelveli, there are four small branches located as follows 1. Sankarankoil 2. Vallioor 3. Shathankulam 4. Kovilpatti. These are also called as â€Å"Chilling center† 3. 5 Collection of milk: Raw milk: The milk is collected from many villages. The milkers give their milk through dairy form situated on their village. Therefore both societies and milk givers can earn money with some profits. The collection of milk which is directly gets from the milk giver is known as the â€Å"Raw Milk†. The milk can be collected at morning and evening. 3. 6 Dairy: Processing facility: the milk received at the chilling centers are brought to the dairy and along with the milk received at the dairy, milk is processed for keeping the quality. Types of milk such as standardized milk, high fat, high protein milk, are being prepared to the requirements of the consumers; the surplus fat is converted into ghee. The whole milk surplus is dispatched to metro dairies and feeder balancing dairies viz Madurai, erode, and Trivandrum. The high fat and high protein milk are packed in 250ml and 500ml sachets. In the dairy milk ghee, ice-cream flavoured milk, rose milk, butter milk etc are being manufacturing and marketed. The processing capacity of main dairy, kovilpatti CC, valliyure CC, sakarankoil CC,and sathankulam CC are 1,00,000; 10,000; 20,000; 50,000; 10,000 LPD respectively 3. 7 Transporting: The collected raw milk from the above branch dairy forms is chilled of about 40 C and then, the chilled milk is transported to tirunelveli main depot with securely. Transporting vehicle may have the double layered freezer attach with them. Therefore the milk can be securely comes to the depot without any air pollution. 3. 8 Process of milk: 3. 1 Processing Hall In tirunelveli depot, processing the milk is two types as described follows. The process of pasteurization is carried out. Then, transported milk is streamed at about 71OC and then chilling at 4OC to kill harmful bacteria. Then the bacteria free milk is stored in silo (Large Milk Storage Tank) at 6OC. These milk is then packed in ? , ? , 1 liter pockets and then stored of about 7OC to 8OC. Finally these pocket milk are distributed to various market places for sale. 3. 9 Homogenization In first the homogenization is a process that reduces the size of fat globules by forcing pressurized hot milk through small whole causing turbulence, the break up the larger fact globules so that they remain suspended rather than separating in a cream layer at the top. Homogenization effects the development of atherosclerosis, coronary, heart disease milk allergy, diabetes. 3. 12 Pasteurization It is a process by which the disease causing bacteria in the milk are destroyed without losing its nutritive values. The milk is boiled at 600c for thirty minutes and cooled quickly. Whatever the method is used for preservations of food, cleanliness and general sanitary conditions are imported. 3. 13 To Access the Quality of Milk 1. Reduction Test It access whether the bacteria are present or not in the milk. It bacteria are present it will the bacteria in that milk. . MBR Test (methylene blue dye) Lactase test It is used to determine the lactic acid concentration in milk and milk product sin ce its value has to be kept under fixed law limits. Chloride testIt is used to measure the quality of salt in different dairy products. Ammonia Text It is used to measures the ammonia concentration and it determine the good quality milk. Ammo acid degradation of sort cheese. 3. 14 Percentage of fat in milk The fat content in the milk is shown in the following table Milk| Fat percentage| SNF percentage| Toned milk| 3. 0| 8. 5| Standardized milk| 4. 5| 8. 5| Double toned milk| 2. 0| 9. 0| 3. 1 Percentage of fat in milk According to the fat and FAT content the type of milk explained in the above table are packed in the blue, green and red color pocket respectively. High protein milkfat 3. 0%; SNF 9. 0%. High fat milkfat 5. 0; SNF 8. 5%. 3. 15 Different product: The different produce by aavin is listed in the following list. Product name 1. Butter 2. Milk – khoa 3. Ghee 4. Ice cream 5. Milk cake 6. Milk powder 7. Curd and butter milk Aavin products 3. 16 MARKETING: At present this union is marketing 60,000 LPG approximately in the tirunelveli and thoothukudi district through its agents, booths and parlours, No of agents86 Association17 Private institutions15 Govt. institutions8 Societies8 Milk booths12 Milk parlours14 No of milk distribution routes 14 3. 17 Milk production: Due to the technology development for veterinary department in India leads to receive more liters of milk to main depot. The milk production depends on the collection of milk and the quality. The following table shows the rapid growth in milk production for three years. Year| Production (LPD)| Increase/decrease| 2007-2008| 733812| -| 2008-2009| 771620| +37808| 2009-2010| 760210| -11410| 3. 2 Milk production The above table shows of the aavin milk production for the three years 2007 – 2010. During the year 2007 – 2010, the company earned 733812 liters per day. In the next year the company has met to production 771620. On comparing the previous years, the production of milk increased up to 37808. In the next year 2009 – 2010, the milk production reduces to 11410 on comparing the above. 3. 18 Milk sales Statement The milk sales mainly depend on the milk production. The following are the sales of report for the milk sales for three years. Year| Sales (LPD)| Increase/decrease| 2007-2008| 585567| -| 2008-2009| 660034| +74467| 2009-2010| 688063| +28029| 3. 3 Milk sales statement Source: Primary data The above table shows that milk sales increases rapidly between the different years. This leads to get more profit for the sales department of aavin.

Listening Essay Example

Listening Essay Example Listening Essay Listening Essay Listening BY BasedG0d66 Speech 20 October 23, 2013 Listening Behavior Listening examples: Person My friend Circumstance We were playing disc golf. My friend was telling me about his Job sending him to Japan for 3 months. Listening Behavior We were playing a game so we were not continuously looking at each other, I would occasionally input my feedback and opinion on the matters he spoke of. Our conversation on this topic lasted a good 20 minutes. Additional Comments My friend was worried about leaving to a foreign country or three months, he was afraid that he would not enjoy living outside his comfort zone and away from his friends and family. made it known that he appreciated our conversation and my input and advice. It seemed that he Just needed someone to express his feelings to and I was glad to be able to provide that for him. Circumstance We are lifelong friends and he was calling me Just to catch up and fill each other in on what we have been up to recently. nd I grew up together but at the age of 13 our parents had a falling out, so we see each other much less, specially now that he goes to school in Boulder Colorado. We regularly call each other to catch up and tend to have long, meaningful conversations about our recent activities. This time that he called me I was preoccupied with playing video games. Listening Behavior I was more preoccupied with my games than I was with my phone conversation. I exhibited signs of mindless listening and maybe a bit of pseudolistening because I would respond every now and again with an uh huh or yeah to make it seem like I was paying attention, when in reality I was completely bsorbed in my game. Additional Comments My friend knows me too well to not get the feeling of me being distracted. He quickly called me out on not listening to him and he told me to call back when I was free. Luckily and I are great friends and he didnt take my lack of attention offensively. I called him back 20 minutes later and we had a perfectly good, supportive and reciprocal conversation. Person My friends and dive leader Circumstance This past weekend I went on a scuba diving trip to Monterey with a few of my friends as part of furthering our diving abilities. Before the entering the he expected from us on this dive and the rules we had to follow. Listening Behavior Although my friends and I already have our scuba license and know how to safely dive, this lesson was meant to prepare us for the next tier of scuba diving and it is essential for our safety to mindfully listen to the instructor. During our lesson my friends and I were very conscious of our teacher and what he was saying, we never started side conversation or lost interest. The only input we made was a question here and there to clarify a misunderstanding. Additional Comments This circumstance required a great deal of attentive listening and I believe it was made easier by our love for the topic and the importance it held in regards to our safety and the safety of our buddies. Not only did we have to listen to our above water instructions but while underwater it is important to be aware of any sounds that might suggest a problem with the dive or your buddies. While doing this exercise I noticed that I am a more mindful listener than I had originally thought. When listening to my superiors such as instructors or elders I tend o talk less and give less personal feedback. Instead of listening to them and occasionally giving my opinions throughout the conversation, I like to listen thoroughly and then give my feedback if needed. During this time I do not always have the appearance of an attentive listener, sometimes my line of vision wanders from the speaker and I often do things with my hands or shake my leg, giving the appearance of insensitive or mindless listening, when in reality doing these things helps me absorb the information from the speaker. I found that different ircumstances require different types of listening, and usually I am able to provide this for the speaker. It is easy for me to keep my attention when the dialog is about something I have a person liking for, such as my dive instructor as mentioned earlier. It becomes harder for me to listen appropriately when it is regarding something I dont have an interest in, such as during a long lecture or something that I know I wont be able to impact or change. Although it may be more difficult for me to listen thoroughly, I have always been taught to be respectful and a large part of that is istening when someone is talking to me, so although at times I have trouble doing so, I rarely find myself completely unable to listen and understand. I learned that one thing that really gets in my way of listening well is watching T. V, playing video games or reading. When I am doing these things it is usually because I am trying to relax, and I tend to be in a relatively relaxed state of mind. My buddy called me the other day while I was playing video games, he is one of my few lifelong friends and he was Just calling to see how I was doing. I tried to talk with him while till playing games and he was quickly aware of the fact that I was distracted. He told me to call back when I was available and he understood my lack of attention. Before starting this assignment I had thought that I might not be the greatest listener because I tend to get distracted easily and I am usually fiddling with something while I listen to the speaker. After examining myself and my listening habits I learned that these actions actually help me to retain information. When I focus on preventing myself from doing these things it actually subtracts from my mage of a mindful listener, I have different techniques that allow me to be a strong listener. One specific idea from the book that I have been trying to apply to my listening technique is that of talking less. I noticed that while communicating with my friends we tend to constantly vocalize our opinions and ideas when listening to each other. While we are listening to what each of us is saying, it tends to seem more like a contest rather than a respectful, sincere case of listening. This habit tends to carry on to my other conversation with less familiar peers and sometimes my superiors. It is not always a negative thing, but I have learned that more times than not I am able to take a better understanding of the dialog if I hold my input in until the speaker has fully expressed their points. Through this exercise I learned that listening is easily taken for granted, it takes more effort than most initially believe to mindfully listen to others. By observing yourself as a listener, one is able to identify factors that either contribute to, or subtract from, productive listening. Without self-observance these factors are easily overlooked or disregarded as insignificant.

Racial Profiling versus Behavioral Profiling Research Paper

Racial Profiling versus Behavioral Profiling - Research Paper Example In today’s digital age, millions of profiles are floating around the Internet detailing the intimate details of individuals for the entire world to see. In short, there are many reasons why profiles are in existence today. Profiling has since taken on a deeper and more potent use for law enforcement personnel around the world, but particularly in the United States. Due to recent violent and tumultuous tragedies, including international and domestic instances of terrorism, racial and behavioral profiling has become the norm by which certain individuals are targeted as potential threats. Some would argue the ability to identify potential threats to human society, regardless if they are proven or not, is a highly useful tool that law enforcement personnel have to choice but to employ. Others would argue that they should never be targeted simply because of their race or their propensity to behave in a certain way, regardless of the actions they might be profiled to have the potent ial to commit. This paper will look at two main types of criminal profiling in use today, racial and behavioral, and weigh the arguments for and against the continued deployment of the technique. In the end, a solid conclusion will be reached as to the potential advantages and disadvantages of each moving forward. Racial Profiling Explained Simply put, racial profiling is term used to described that process by which an individual or public agency, typically law enforcement personnel, look at the race of ethnicity of an individual and use that as a primary determinant when deciding whether or not to question the person further (Bou-Habib, 2011, p. 33). The use of racial profiling is most commonly employed in the United States when making traffic stops or in making an arrest. Needless to say, racial profiling has become quite controversial, even prompting many localities to declare the practice illegal. There are strong voices on both sides of issues who either claim the practice of r acial profiling is beneficial to society or that it pushes society back to pre Civil Rights era human rights violations. Through the years, multiple definitions have been presented to describe racial profiling in an attempt either to validate its use, or to demonize it. As mentioned, the most commonly held belief is that racial profiling is used by law enforcement to determine if a particular individual may have been involved in a crime. This determination is made on the basis of a person’s race, ethnicity, or national origin. When compared to recent crime statistics in the area, an individual may be targeted by police on the basis of these characteristics alone (Higgins, 2008, p. 2). When using racial profiling in this manner, law enforcement do not consider the actual behavior of the individual in determining whether or not to question and suspect them of a crime. Some consider racial profiling to be an inappropriate use of power. This viewpoint takes the position that poli ce who use such profiling tactics are racially biased and use the race and ethnicity of an individual as the sole determining factor when deciding to intervene and question an individual. They argue that since the behavior of the person was not called into question, the very fact that the individual is being targeted is paramount to racial injustice and that the practice should immediately cease to exist (Higgins, 2008, p